BOSTON PIZZA AND THE BOSTON PIZZA FOUNDATION FUTURE PROSPECTS ARE CELEBRATING THE IMPORTANCE OF ROLE MODELS
BP Kids Cards now available in restaurants and online; annual fundraiser provides kids in need time with positive role models.
MISSISSAUGA, ON, August 21, 2017 – To celebrate the launch of its annual BP Kids Card fundraiser, Boston Pizza today announced the #BPRoleModel social media contest. Starting today and until September 22, 2017, Canadians can nominate a special person who made an impact on their life by submitting their story through Instagram (@bostonpizzacanada) or on Facebook (@bostonpizza). Five entries will be chosen at random to win a BP pizza party for 10 people, to celebrate their role models.
In addition to the contest, Canadians across the country can help support role modeling resources for Canadian young people through Boston Pizza Kids Cards, which are available in all Boston Pizza restaurants across Canada and online at BostonPizza.com from August 21 to October 1, 2017 and can be redeemed until June 30, 2018. For a minimum donation of $5 to BPFFP, each BP Kids Card is good for five free kids meals at Boston Pizza locations. As an extra bonus, guests can register their Kids Card on their MyBP account online to receive a sixth free kids meal. Since it began in 2006, the Kids Card promotion has generated more than $5.8 million in donations, helping Boston Pizza Foundation provide 200,000 hours annually of valuable time with role models for Canadian youth through charity partners including Big Brothers Big Sisters, JDRF, Kids Help Phone, Live Different and the Rick Hansen Foundation.
“One in three Canadian children don’t spend enough time with positive role models and having the right person to look up to can make a lasting, positive impact on the life of a child in need,” says Cheryl Treliving, Executive Director of Boston Pizza Foundation Future Prospects. “Boston Pizza Foundation Future Prospects has raised and donated more than $24 million since its inception to help provide children and youth across the country with the guidance and the inspiration they need to succeed. Last year, our popular BP Kids Cards fundraiser generated a record one million dollars in donations, thanks to the support and generosity of our franchisees, staff and guests across Canada, and we hope to surpass that record this year.”
About Boston Pizza Foundation Future Prospects
Boston Pizza Foundation Future Prospects was established in 2014 to raise funds and awareness for organizations that provide kids in Canada with role models and mentoring programs. Boston Pizza Foundation Future Prospects is proud to partner with Big Brothers Big Sisters, JDRF, Kids Help Phone, Live Different and the Rick Hansen Foundation. Since its inception in 1990, the Boston Pizza Foundation has raised and donated more than $24 million to directly improve the health and well-being of children and families.
About Boston Pizza
Boston Pizza International Inc. is Canada’s No. 1 casual dining brand with more than 380 restaurants in Canada and more than $1 billion in sales. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as a Platinum Member of Canada’s 50 Best Managed Companies. Boston Pizza believes that strong role models inspire kids to be great, and in 2014, the Boston Pizza Foundation created Future Prospects to help support organizations that mentor kids to reach their full potential. Boston Pizza International Inc. is located in Richmond, B.C., and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information, visit www.bostonpizza.com.
For more information, please contact:
High Road for Boston Pizza International
Senior Director of Communications, Boston Pizza International