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Boston Pizza Goes Urban With New Downtown Toronto Location

Décor, design and delicious food on the menu for Guests at Front & John

June 2, 2011 Toronto, ON – Boston Pizza International Inc. today proudly opened the doors of its 109th location in Ontario at 250 Front Street West in downtown Toronto. The new restaurant is Boston Pizza’s first ever urban concept location and features 350 seats, more than 9,400 square-feet of space on two floors, and an outdoor patio.

“Boston Pizza Front & John is designed to capture the feeling and excitement of being in downtown Toronto through a celebration of our dynamic local sports scene,” says Mark Pacinda, President and COO, Boston Pizza International. “Guests will know they are at a Boston Pizza, but at the same time they’ll feel like they’re in a downtown, urban restaurant and bar.”

Boston Pizza’s new urban design concept has a host of exciting décor enhancements including a stunning bar on each floor, more than 80 flat-screen TVs, and a customized, state-of-the-art sound and lighting system that will give the space a unique atmosphere for different Toronto sports teams on different occasions. A first for a Canadian restaurant, the entire space will change color depending on the sporting event taking place and the teams playing.

“We believe a similar concept can work in a number of major cities across the country.  As we did with the Front & John location, we will design future urban or downtown stores to reflect the needs and flavour of the local community,” said Pacinda.  

Boston Pizza Front & John is owned by Wayne Steadman, Aubrey Steadman and owner/operators Rob and Jan Phillips who operate a number of other Boston Pizza locations in Ontario. The new restaurant creates more than 100 new jobs and will play an active role in the local community.

“I am really looking forward to bringing my experience as a Boston Pizza franchisee to this new urban concept in downtown Toronto,” says Phillips. “The team we have put in place is ready to serve great food and provide great service to our Guests.  The Boston Pizza experience is a fantastic experience and I am thrilled to bring it to the Front and John community.”

The new restaurant will carry on the Boston Pizza tradition of giving back to the community.  As part of the restaurant’s grand opening celebrations, Boston Pizza Front & John donated all server tips from its dress rehearsals to Road Hockey To Conquer Cancer, benefiting The Princess Margaret Hospital Foundation.

About Boston Pizza
Boston Pizza International Inc. is Canada’s No. 1 casual dining brand with more than 340 restaurants in Canada. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as one of Canada’s 50 Best Managed Companies and was named one of Canada’s 10 Most Admired Corporate Cultures by Waterstone Human Capital for 2007 and 2008. Boston Pizza International Inc. is located in Richmond, B.C. and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information visit .

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For more information, please contact:
Perry Schwartz
Director of Communications, Boston Pizza International