Boston Pizza Guests Eat Their Hearts out for Charity
Annual Valentine’s Day Event Raises More Than $550,000
Richmond, B.C., February 25, 2011 – Boston Pizza Guests were hungry to make a difference in their communities this past Valentine’s Day as the restaurant’s 19th annual Valentine’s Day event raised more than $550,000 for the Boston Pizza Foundation.
“Once again, Canadians have shown their generosity by supporting the Boston Pizza Foundation and enjoying thousands of heart-shaped pizzas on Valentine’s Day,” says Cheryl Treliving, executive director of the Boston Pizza Foundation. “Thanks to the efforts of our dedicated franchisees and restaurant staff we are able to use the funds raised to support a number of charities including the Heart and Stroke Foundation of Canada, Kids Help Phone and the Juvenile Diabetes Research Foundation.”
On Valentine’s Day, $1 from the sale of every heart-shaped pizza sold at more than 340 Boston Pizza locations across Canada was donated to the Boston Pizza Foundation. In addition, Guests shared special Valentine’s Day messages with loved ones by purchasing thousands of red paper hearts for a $1 and pink paper heart for $5 throughout January and February with all proceeds going directly to charity.
Since launching its annual Valentine’s Day fundraiser in 1993, Boston Pizza has raised more than $4.5 million for charity through the promotion.
About the Boston Pizza Foundation
The Boston Pizza Foundation raises funds for many charities across Canada, including Kids Help Phone, Juvenile Diabetes Research Foundation and the Heart and Stroke Foundation of Canada. Since its inception in 1990, the Boston Pizza Foundation has raised more than $10.5 million through various fundraising initiatives, the money raised supports local, national, and global non-profit organizations, all of which directly improve the health and well-being of children and families.
About Boston Pizza
Boston Pizza International Inc. is Canada’s No. 1 casual dining brand with more than 340 restaurants in Canada. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as one of Canada’s 50 Best Managed Companies and was named one of Canada’s 10 Most Admired Corporate Cultures by Waterstone Human Capital for 2007 and 2008. Boston Pizza International Inc. is located in Richmond, B.C. and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information visit http://www.bostonpizza.com .
For more information or to arrange an interview with a local Boston Pizza franchisee or Boston Pizza executive, please contact:
Director of Communications, Boston Pizza International