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Boston Pizza guests raise some serious dough for charity

22nd annual heart-shaped pizza fundraiser raises more than $493,000 to help Canadian youth

MISSISSAUGA, ON, Mar. 20, 2014 - Boston Pizza guests ate their hearts out and helped to raise $493,193 for charity this past Valentine’s Day. The restaurant’s annual heart-shaped pizza charity event, which took place on February 14 at 358 locations nationwide, raised funds for Boston Pizza Foundation (BPF) Future Prospects.

BPF Future Prospects raises funds and awareness for a variety of local, regional and national organizations that are committed to providing children with positive role modeling and mentoring programs. This year marks the 22nd anniversary of the annual Valentine’s Day program, which has raised more than $5 million since it began in 1993. 

“We are extremely grateful to the many Canadians who helped out this Valentine’s Day by celebrating their love with a delicious heart-shaped pizza,” said Cheryl Treliving, Executive Director of BPF Future Prospects. “We served tens of thousands of heart-shaped pizzas this year in support of BPF Future Prospects and the funds raised will go a long way to helping kids across Canada be great.” 

One dollar from the sale of every heart-shaped pizza sold at Boston Pizza on February 14 was donated to Boston Pizza Foundation Future Prospects. From January 13 to February 14, guests were also invited to purchase a Boston Pizza scratch card for a minimum donation of $2, or have a 1-in-4 chance of winning a free Panookie, a free Starbucks coffee or $2 off a dessert.

Proceeds from the Valentine’s Day campaign supports Big Brothers Big Sisters, which provides mentorship and guidance to nearly one million Canadian children at risk; Live Different, a Canadian not-for-profit organization that delivers motivational school assemblies, workshops and leadership training programs through Canada’s public, Catholic, and independent middle and secondary schools; Kids Help Phone, a long-standing partner which helps ensure young people have ongoing access to its essential, professional and innovative counselling and support services 24/7, and the JDRF Ambassador and Leadership program which provides youth and teens with type 1 diabetes opportunities for leadership, mentoring, and presentation training.  BPF Future Prospects, together with partner organizations, is working to help Canadian children and youth reach their full potential. 

About Boston Pizza Foundation Future Prospects
Boston Pizza Foundation Future Prospects was established in 2014 to raise funds and awareness for organizations that provide kids in Canada with role models and mentoring programs. BPF Future Prospects is proud to partner with Big Brothers Big Sisters, Kids Help Phone, Live Different and JDRF. Since its inception in 1990, the Boston Pizza Foundation has raised and donated more than $18 million to directly improve the health and well-being of children and families.

About Boston Pizza
Boston Pizza International Inc. is Canada’s No. 1 casual dining brand with more than 350 restaurants in Canada. In 2014 Boston Pizza celebrates 50 great years since opening our first location in Edmonton, Alberta in 1964. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as a Platinum Member of Canada’s 50 Best Managed Companies. Boston Pizza believes that strong role models inspire kids to be great, and in 2014, the Boston Pizza Foundation created Future Prospects to help support organizations that mentor kids to reach their full potential. Boston Pizza International Inc. is located in Richmond, B.C. and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information visit

For more information, images or to arrange an interview with a local Boston Pizza franchisee, please contact:
Perry Schwartz
Director of Communications, Boston Pizza International

Kate Weersink
High Road Communications