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BOSTON PIZZA HITS MILESTONE WITH OPENING OF NEW ALBERTA LOCATION

 

MISSISSAUGA, ON – May 9, 2013 – Boston Pizza International, Canada’s largest casual dining brand, got a little larger this week with the opening of its 350th location.  The restaurant, located in Devon, Alberta, marks the second grand opening in 2013, demonstrating the brand’s continued focus on growth and expansion across Canada.  
According to Ken Otto, Chief Operating Officer for Boston Pizza International, the chain expects to see sustained growth throughout the next year with additional restaurants slated for opening in the coming months, including stores in Ellerslie, Alberta, Emerald Park, Saskatchewan, and Ontario locations in Toronto and Waterloo. 
“This is a tremendous milestone for Boston Pizza, further positioning us as Canada’s largest casual dining brand,” said Otto. “Our focus on franchising through a multi-channel strategy is driving the continued growth of the Boston Pizza brand and bringing our great food and in-restaurant experience to Canadians from coast-to-coast.”
Late last year Boston Pizza unveiled new store design concepts, which are currently rolling out across the country as part of the company’s renovation program which requires stores to renovate and incorporate the latest store design features every seven years.  Most recently, Boston Pizza in Laval, Quebec has been renovated to incorporate many of the brand’s new design elements.
“From our diverse menu offerings to our store’s look and design, we are always striving to give our guests a new and exciting dining experience,” says Otto.  “We have improved the overall interior layout of our restaurants by maximizing the sports bar experience with more TVs and better sightlines while also further enhancing our family-friendly dining room by creating a more intimate dining experience with lowered ceilings, better lighting and upgraded seating.”
About Boston Pizza
Boston Pizza International Inc. is Canada’s No. 1 casual dining brand with 350 restaurants in Canada. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as one of Canada’s 50 Best Managed Companies. Boston Pizza International Inc. is located in Richmond, B.C. and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information, visit http://www.bostonpizza.com .

For more information, please contact:
Perry Schwartz
Director of Communications, Boston Pizza International
905-361-3616
schwartzp@bostonpizza.com

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