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Boston Pizza Kids Cards Raise $423,000 for Charity

Boston Pizza Kids Cards Raise $423,000 for Charity

 

Mississauga, ON, October 12, 2011 – Boston Pizza is proud to announce that more than $423,000 has been raised for charity through the sale of BP Kids Cards during the month of September. 

“Once again our guests have demonstrated their incredible generosity by purchasing a record number of BP Kids Cards,” says Steve Silverstone, Executive Vice President of Marketing at Boston Pizza International Inc. “This success of this year’s campaign is a testament to the longstanding commitment of our franchisees and their staff to give back in the communities where we live and operate restaurants.”

With more than 340 stores across the country, Canadians from coast-to-coast showed their support for the Boston Pizza Foundation by purchasing BP Kids Cards throughout the month of September for a minimum donation of $5.00.  In exchange for their donation, guests received a card with five free kids meals. 

Leading the fundraising efforts were Boston Pizza locations in Fort McMurray, AB, Saint-Bruno, QC and Winnipeg, MB.

“We are extremely proud and appreciative of the efforts made by our franchisees and restaurant staff to sell a record number of BP Kids Cards,” says Cheryl Treliving, Executive Director of the Boston Pizza Foundation.  “The Boston Pizza Foundation has a long-standing commitment to helping children and families in need and the money raised by our Kids Card program will go a long way towards helping us do even more work in this area.”

Since its inception, the Boston Pizza Foundation has raised more than $12.1 million for a number of worthwhile charitable organizations across Canada including the Heart and Stroke Foundation of Canada, Juvenile Diabetes Research Foundation, and Kids Help Phone

About Boston Pizza
Boston Pizza International Inc. is Canada’s No. 1 casual dining brand with more than 340 restaurants in Canada. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as one of Canada’s 50 Best Managed Companies and was named one of Canada’s 10 Most Admired Corporate Cultures by Waterstone Human Capital for 2007 and 2008. Boston Pizza International Inc. is located in Richmond, B.C. and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information visit http://www.bostonpizza.com.

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For more information, please contact:
Perry Schwartz
Director of Communications, Boston Pizza International
905-361-3616
schwartzp@bostonpizza.com

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