Boston Pizza Launches ‘Finger Cooking’
Canada’s most comprehensive take out and delivery menu now at the touch of a finger
Richmond, B.C., September 13, 2010 – A whole new way of cooking began today with the official launch of online ordering for take out and delivery at all 340 Boston Pizza locations across Canada. Finger Cooking, a culinary technique that requires only a simple click of the mouse, provides instant access to endless combinations of more than 100 menu items at http://www.bostonpizza.com.
“When it comes to ordering online, Boston Pizza has something for everyone in the family, in the office and at your next party,” explains Steve Silverstone, Executive Vice President of Marketing, Boston Pizza International Inc. “We understand people crave more than just pizza and burgers, so our online menu carries the widest variety of options offered by any casual dining brand in Canada.”
With a few clicks, online guests can choose from a wide variety of gourmet pizzas and pastas, crowd pleasing starters, delicious salads, and BP’s famous main courses. Boston Pizza’s online menu also lets guests order their pizza on signature, fresh daily, hand-pressed dough on original, thin, multigrain or gluten-free crust.
“Take out and delivery is the fastest growing segment in the casual dining category and with our user-friendly ordering system we have made it easy to bring the Boston Pizza experience, along with the same restaurant quality food, to your home every time,” says Silverstone. “We expect take out and delivery orders to become yet another occasion for Boston Pizza fans to enjoy our food.”
To help get Canadians Finger Cooking, Boston Pizza is offering a free order of Bandera bread with every first online order. To start Finger Cooking and place an order, or to find a Boston Pizza location near you, please visit http://www.bostonpizza.com.
About Boston Pizza International Inc.
Boston Pizza International Inc. is Canada’s No. 1 casual dining brand with more than 340 restaurants in Canada. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as one of Canada’s 50 Best Managed Companies and was named one of Canada’s 10 Most Admired Corporate Cultures by Waterstone Human Capital for 2007 and 2008. Boston Pizza International Inc. is located in Richmond, B.C. and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information visit http://www.bostonpizza.com.
For media inquiries, contact:
Director of Communications, Boston Pizza International
TRILLIUM Corporate Communications Inc.
416-322-3030 ext. 227