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BOSTON PIZZA REVEALS CONTEMPORARY, NEW RESTAURANT DESIGN

 
BOSTON PIZZA REVEALS CONTEMPORARY, NEW RESTAURANT DESIGN
 

MISSISSAUGA, ON – October 18, 2012 – Boston Pizza International, Canada’s largest casual dining brand, unveiled this week its new restaurant design at the International Council of Shopping Centers (ICSC) Canadian Convention. The design, created by Ædifica, features a state-of-the-art sports bar, a family-friendly, modern dining room experience and sports-inspired outdoor patio. 
According to Ken Otto, Chief Operating Officer for Boston Pizza International, the new design was chosen primarily because of its ability to adapt to the company’s aggressive multi-channel development strategy. 
“We spent more than a year working on the new design for Boston Pizza restaurants and landed on this one because it is scalable and allows us to carry the same look through all of our current and future stores, no matter the size or location,” said Otto.  “From downtown to small town; urban to suburban, the new design fits.”
Boston Pizza’s new look will begin to roll-out across the country through store renovations in 2013. The new interior layout maintains Boston Pizza’s current dual-format model with an exciting sports bar on one side and family-casual dining on the other, but otherwise, the space is completely reset. A long hallway flanked by smoky glass walls leads to the host station, while the sports bar has been re-imagined to accommodate better sightlines to the patio as well as provide optimal views of the large screen televisions behind the bar. In the dining room, ceilings have been lowered to create a more intimate dining experience and the overall approach to lighting has been enhanced to create a better dining experience.
The restaurant’s exterior will also undergo a complete makeover with a full stone façade, larger windows and an angled overhang over the front door that welcomes guests to the restaurant. The patio has also been completely redesigned to become an oasis for sports enthusiasts.   
“The new concept revisits design elements and materials intrinsic to Boston Pizza’s brand DNA. Opening up the exterior facade with a monumental vestibule, the entrance is more inviting and the angled canopy serves as a beacon for the store,” underlined Stéphane Bernier, Director of Design for Ædifica.  “Inside, a new lobby area common to both the restaurant and dining room enhances the user experience and provides a visual connection throughout the space.  The materiality and character of the dining room encourages a warm, friendly family atmosphere, while the bar and newly-designed terrace draws upon sports-stadium design language to create an open and contemporary environment.”
About Boston Pizza
Boston Pizza International Inc. is Canada’s No. 1 casual dining brand with more than 340 restaurants in Canada. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as one of Canada’s 50 Best Managed Companies. Boston Pizza International Inc. is located in Richmond, B.C. and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information, visit http://www.bostonpizza.com .

For more information, please contact:
Perry Schwartz
Director of Communications, Boston Pizza International
905-361-3616
schwartzp@bostonpizza.com

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