BOSTON PIZZA SOARS TO NEW HEIGHTS WITH THE LAUNCH OF BP WINGMAN APP
New service provides 24/7 guest support for any and all situations
MISSISSAUGA, ON, April 1, 2015 - Boston Pizza, Canada’s largest casual dining chain, is committed to delivering great guest experiences. Today, the brand takes the experience one step further with the introduction of the “BP Wingman” service. Accessible through a new mobile phone application, guests in need can order up a BP Wingman to help them out of sticky situations. From bad dates to a missing goalie in the final game of the season, the BP Wingman is able to provide emergency help – along with a two-four of Boston Pizza’s famous wings.
“Just in time for the hockey playoffs, Boston Pizza has a new way to provide our guests with another memorable and unique experience,” says Steve Silverstone, Executive Vice President of Marketing for Boston Pizza International. “With the launch of the BP Wingman app we’ll be taking the guest experience to the next level and really setting ourselves apart from our competitors.”
To summon the BP Wingman, Boston Pizza guests simply download the BP Wingman app and hit ‘order.’ Users can expect the BP Wingman to arrive within moments to solve the issue at hand – from a saucy face that needs a clean up to a lending a hand for a high-five when your team scores a goal. Every Boston Pizza location across Canada will have a BP Wingman on standby to swoop in whenever his services are needed and always equipped with his sidekick – a tasty two-four of Boston Pizza wings.
“My job is simple,” explains The BP Wingman. “Help Boston Pizza guests with any of life’s sticky situations so that they can focus on more important things, like who scored the winning goal or if they should order one or two flavours of wings with their BP Wings Two-Four.”
The BP Wingman service officially launches today and is available nationwide. The app is available for download on all mobile operating systems.
About Boston Pizza
Boston Pizza International Inc. is Canada’s No. 1 casual dining brand with more than 360 restaurants in Canada and more than $1 billion in sales. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as a Platinum Member of Canada’s 50 Best Managed Companies. Boston Pizza believes that strong role models inspire kids to be great, and in 2014, the Boston Pizza Foundation created Future Prospects to help support organizations that mentor kids to reach their full potential. Boston Pizza International Inc. is located in Richmond, B.C. and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information, visit http://www.bostonpizza.com.
For more information, please contact:
289-983-7400 (mobile) or 416-644-2298 (office)