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Boston Pizza Unveils Smaller Store Prototype

 
Lower cost of entry perfect for smaller Canadian communities
 

October 6, 2011, Toronto, ON – Boston Pizza International, Canada’s number one casual dining brand, today announced the launch of a new 4,100 square-foot prototype that makes it more affordable than ever to own a Boston Pizza franchise.

“With Boston Pizza locations in every Province from coast-to-coast, we are excited to launch this new franchise opportunity perfect for markets that were previously challenging due to market size or real estate availability,” said Ken Otto, Chief Operating Officer, Boston Pizza International. “One of our core pillars is a focus on franchisee profitability. This new prototype delivers against this by offering a reduced size model that is perfect for smaller communities.”

The smaller store prototype will feature the best that the Boston Pizza brand has to offer – a welcoming family restaurant and a lively sports bar under one roof – at a significantly lower cost of entry. The new 4,100 square foot restaurant features 140 seats with a 50 seat patio for Guests to enjoy on any occasion. 

“We believe a multi-channel approach to real estate and development is the best way to expand the Boston Pizza brand and extend our dominance in the casual dining category,” said Otto. “With more than 340 traditional locations, we are looking at building on the success of our urban prototype in Toronto in other major markets as well as growing through the opening of new stores in smaller, more rural communities that we haven’t entered yet.”

For more information on the new Boston Pizza store prototype as well as other franchising opportunities, visit http://bostonpizza.com/en/franchising .

About Boston Pizza
Boston Pizza International Inc. is Canada’s No. 1 casual dining brand with more than 340 restaurants in Canada. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as one of Canada’s 50 Best Managed Companies and was named one of Canada’s 10 Most Admired Corporate Cultures by Waterstone Human Capital for 2007 and 2008. Boston Pizza International Inc. is located in Richmond, B.C. and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information visit http://www.bostonpizza.com.

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For more information, please contact:
Perry Schwartz
Director of Communications, Boston Pizza International
905-361-3616
schwartzp@bostonpizza.com

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