Boston Pizza’s New Wings Take Flight With 14 Inspired Sauces from Around the World
Mississauga, April 4, 2011 – Just in time for the playoffs, Boston Pizza International today began serving bigger, better and tastier chicken wings to hungry sports fans across the nation. The plump, one-of-a-kind wings, available exclusively at Boston Pizza, come in both flatties (the wingette) and drummies (the bulbous meaty end) and are available oven roasted, breaded or fried with 14 original sauces and rubs.
“We took our time developing the perfect sports bar chicken wing, and we believe we’ve achieved success,” says Boston Pizza corporate chef Matt Hoag. “I’m confident that Boston Pizza’s new wing selection will please any pallet from hot and spicy to sweet and tangy.”
Almost a year in development, the cooking techniques, sauces and rub flavours for Boston Pizza’s new wings are based on extensive feedback from guests and rigorous kitchen testing that ensures a delicate, yet robust flavour every time. The actual wings are supplied exclusively to Boston Pizza by Sunwest Poultry and are described as the biggest and meatiest anywhere in Canada.
The 14 sauces offer guests a variety of flavours that span the traditional chicken wing sauces and rubs (mild, medium, hot, BBQ), but also a variety of flavours inspired by different cultures and cuisines from around the world, including:
• Sesame Ginger
• Pineapple Mango
• Asian Five Spice
• Caribbean Jerk
• Chipotle BBQ
• Salt and Pepper
• Honey Garlic
• Thai Chili
“With our 14 inspired sauces and three methods of cooking there is a unique and scrumptious flavour combination for everybody,” says Boston Pizza Corporate Chef Matt Hoag. “These succulent wings bring a whole new dimension to the Boston Pizza experience.”
Boston Pizza’s new wings are now available at all 340 Boston Pizza locations across Canada. To celebrate, Boston Pizza is launching a new fully-integrated marketing campaign with TV, radio, online and in-store creative as well as an interactive Facebook campaign where guests can win a ‘wing night’ with friends.
“We know a great chicken wing is often a driver when it comes to choosing a place to watch a sporting event,” says Steve Silverstone, Boston Pizza, executive vice president of marketing. “We believe Boston Pizza’s new wing program is a game-changer and we’re confident our quests will be just as excited about coming to Boston Pizza for our wings as they are about coming for our pizza and pasta.”
For more information about Boston Pizza and our delicious new wings, visit http://www.bostonpizza.com .
About Boston Pizza
Boston Pizza International Inc. is Canada’s No. 1 casual dining brand with more than 340 restaurants in Canada. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as one of Canada’s 50 Best Managed Companies and was named one of Canada’s 10 Most Admired Corporate Cultures by Waterstone Human Capital for 2007 and 2008. Boston Pizza International Inc. is located in Richmond, B.C. and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information visit http://www.bostonpizza.com .
For more information, please contact:
Director of Communications, Boston Pizza International