Survey Confirms One-In-Four Canadians Really Do Suffer from ‘Turkey Brain’
Top cure is to mix it up with a variety of other food
Mississauga ON, January 6, 2011 - Boston Pizza International today released the results of a new Ipsos survey that shows 24 per cent (or almost one in four) Canadians agree they suffer from ‘Turkey Brain’ during this time of year. Turkey Brain has been described as a condition caused by eating too much turkey and turkey leftovers during the holiday season. Symptoms may include: sluggishness, confusion, sleepiness, tongue depression, forgetfulness and the turkey sweats.
The poll also found 54 per cent of Canadians admit to over-indulging on eating certain types of food like turkey over the holidays. Now that the holidays are over, 46 per cent of respondents claimed they wanted to sink their teeth into some different food – anything but turkey.
“At this time every year many of us experience a need to change things up, as well as an appetite for anything but turkey; we just never had a name for it before. This survey confirms it – ‘Turkey Brain’ is for real, “said Steve Silverstone, Executive Vice President of Marketing, Boston Pizza International. “Boston Pizza is the perfect place to put an end to turkey brain with more than100 delicious non-turkey menu items, a relaxed and welcoming environment, and cheerful staff all here to make you happy.”
The poll of 1,024 Canadians adults was conducted between December 23 and December 28, 2010 and is considered accurate to within 3.1 percentage points, 19 times out of 20:
Other findings from the poll include:
• 33 per cent of Canadians say the term ‘turkey brain’ captures the way they feel after eating many big meals over the holiday season
• 35 per cent of Canadians feel like they eat the same meal over and over again over the holidays
• 39 per cent of Canadians say by the end of the holiday season they are sick of turkey
• Among those who admit to suffering from turkey brain
o 33 per cent say their favourite cure for ‘Turkey Brain’ is to mix it up with a wide variety of food
o 18 per cent say it is to spend more time with people who make them happy
o 15 per cent say it is to get back to foods they love all year round (like pizza)
To help Canadians fight the battle against Turkey Brain guests visiting their local Boston Pizza will find more than 100 different non-turkey menu items including a feature sheet of selections such as goat cheese and spinach dip as a starter, pesto chicken burger, BP macaroni and cheese or capriny goat cheese pizza as a main, and delicious apple crisp for dessert.
In addition, Boston Pizza has launched a fully-integrated marketing campaign supported by TV, radio, online advertising and a Facebook App to raise awareness for the symptoms of Turkey Brain. The campaign also features Boston Pizza’s new tagline, “Here To Make You Happy” and was created by Taxi Canada Inc. with media buying by PHD.
For more information about Boston Pizza and Turkey Brain, visit http://www.bostonpizza.com .
About Boston Pizza
Boston Pizza International Inc. is Canada’s No. 1 casual dining brand with more than 340 restaurants in Canada. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as one of Canada’s 50 Best Managed Companies and was named one of Canada’s 10 Most Admired Corporate Cultures by Waterstone Human Capital for 2007 and 2008. Boston Pizza International Inc. is located in Richmond, B.C. and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information visit http://www.bostonpizza.com .
For more information, please contact:
Director of Communications, Boston Pizza International